Support Store Locator
Sign In
California Consumer Privacy Act Privacy Notice

California Consumer

Privacy Act Privacy Notice

This Privacy Notice for California residents serves to inform California residents regarding the information that Wahoo Fitness, LLC, and its affiliate, The Sufferfest, and its subsidiary companies, including Wahoo Fitness (UK) Limited (collectively, “Wahoo,” “we,” “us,” or “our”) collects and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). This Privacy Notice applies to data collection by Wahoo and shall apply to your use of the website, www.wahoofitness.com and other Wahoo-related sites, applications, software, communications, capabilities and services (“Services”) accessible on or by any top-level Wahoo domain owned by us (each, a “Site” and collectively the “Sites”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We have collected the following categories of personal information from consumers within the last twelve (12) months:

Category Type of Identifiers We Collect

Identifiers.

A real name, alias, postal address, telephone number, date of birth, unique personal identifier, online identifier, Internet Protocol address, email address, user account information.

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, physical characteristics or description, address, telephone number, education, employment, employment history and disciplinary action, professional memberships, employee reference checks, trade union membership, bank account number, credit card number, debit card number, or any other financial information, medical information.

Protected classification characteristics under California or federal law

Age, nationality, racial or ethnic origin marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation.

Commercial Information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Biometric Information

Physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, heart rate, height, weight , gait, or other physical patterns, and sleep, health, or exercise data.

Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Geolocation Data

Physical location or movements

Sensory Data

Audio, electronic, visual, or similar information.

Professional or employment-related information

Current or past job history or performance evaluations; disciplinary action, professional memberships, employee reference checks, and trade union membership

Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

How We Use Information We Collect

We use your personal data in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:

Category The Purpose for Collection

A. Identifiers.
  • To present, operate or improve the Site and Services, including analysis of Site activity;
  • To inform you about Services and products available from Sufferfest;
  • To authorize access to our Sites and Services;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To offer and administer programs;
  • To customize or tailor your experience of the Services;
  • To administer content, promotion, sweepstakes, surveys, voting polls or other Site features;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To improve our Site and Services;
  • To secure our Services, including to authenticate Users;
  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
  • To respond to and support Users regarding their use of the Sites and Services;
  • To comply with all applicable legal requirements;
  • To enforce our Terms of Use and other agreements;
  • To perform data analysis and testing;
  • To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
  • To resolve disputes;
  • To otherwise fulfill the purpose for which the information was provided.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
  • To present, operate or improve the Site and Services, including analysis of Site activity;
  • To inform you about Services and products available from Sufferfest;
  • To authorize access to our Sites and Services;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To offer and administer programs;
  • To customize or tailor your experience of the Services;
  • To administer content, promotion, sweepstakes, surveys, voting polls or other Site features;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To improve our Site and Services;
  • To secure our Services, including to authenticate Users;
  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
  • To respond to and support Users regarding their use of the Sites and Services;
  • To comply with all applicable legal requirements;
  • To enforce our Terms of Use and other agreements;
  • To perform data analysis and testing;
  • To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
  • To resolve disputes;
  • To otherwise fulfill the purpose for which the information was provided.

C. Protected classification characteristics under California or federal law
  • To present, operate or improve the Site and Services, including analysis of Site activity;
  • To inform you about Services and products available from Sufferfest;
  • To authorize access to our Sites and Services;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To offer and administer programs;
  • To customize or tailor your experience of the Services;
  • To administer content, promotion, sweepstakes, surveys, voting polls or other Site features;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To improve our Site and Services;
  • To secure our Services, including to authenticate Users;
  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
  • To respond to and support Users regarding their use of the Sites and Services;
  • To comply with all applicable legal requirements;
  • To enforce our Terms of Use and other agreements;
  • To perform data analysis and testing;
  • To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
  • To resolve disputes;
  • To otherwise fulfill the purpose for which the information was provided.

D. Commercial Information
  • To inform you about Services and products available from Sufferfest;
  • To authorize access to our Sites and Services;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To offer and administer programs;
  • To administer content, promotion, sweepstakes, surveys, voting polls or other Site features;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To improve our Site and Services;
  • To secure our Services, including to authenticate Users;
  • To comply with all applicable legal requirements;
  • To enforce our Terms of Use and other agreements;
  • To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
  • To resolve disputes;
  • To otherwise fulfill the purpose for which the information was provided.

E. Biometric Information
  • To authorize access to our Sites and Services;
  • To provide you with Services;
  • To offer and administer programs;
  • To secure our Services, including to authenticate Users;
  • To improve our customer service;
  • To respond to and support users regarding their use of the Sites and Services.

F. Internet or other similar network activity.
  • To authorize access to our Sites and Services;
  • To provide you with Services;
  • To offer and administer programs;
  • To administer content, promotion, survey or other Site features;
  • To improve our customer service;
  • To respond to and support users regarding their use of the Sites and Services.

G. Geolocation Data
  • To administer content, promotion, survey or other Site features;
  • To improve our customer service.

H. Sensory Data
  • To authorize access to our Sites and Services;
  • To provide you with Services;
  • To offer and administer programs;
  • To secure our Services, including to authenticate Users;
  • To improve our customer service;
  • To respond to and support users regarding their use of the Sites and Services.

I. Professional or employment-related information
  • To comply with all applicable legal requirements.

J. Inferences drawn from other personal information.
  • To present, operate or improve the Site and Services, including analysis of Site activity;
  • To inform you about Services and products available from Sufferfest;
  • To authorize access to our Sites and Services;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To offer and administer programs;
  • To customize or tailor your experience of the Services;
  • To administer content, promotion, sweepstakes, surveys, voting polls or other Site features;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To improve our Site and Services;
  • To secure our Services, including to authenticate Users;
  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
  • To respond to and support Users regarding their use of the Sites and Services;
  • To comply with all applicable legal requirements;
  • To enforce our Terms of Use and other agreements;
  • To perform data analysis and testing;
  • To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
  • To resolve disputes;
  • To otherwise fulfill the purpose for which the information was provided.

For more information on our privacy practices, please review our Privacy Policy. If you have any specific questions regarding this Privacy Notice, you can contact us via email or by writing to us at the address below:

Send e-mail to: privacy@wahoofitness.com

Send mail to our address:

Wahoo Fitness, LLC
Attn: Privacy Policy Inquiry
90 West Wieuca Rd NE #110
Atlanta, Georgia 30342
U.S.A.