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Why I roam

There's always a reason and a WHY behind the passions we pursue – a reason driving us to get out of bed, to get outside, to push beyond challenges in life and sport – that's what Why I ROAM is all about.

The bike, for me, means everything. It’s freedom. It’s a source of income. It’s the easiest way to make friendships.

Jordan roams to be a pioneer within the community, aiming to create more opportunities for African riders and because of the happiness he brings people by sharing his journey and experiences with the world.

Built for the ride

These Wahooligans all depend on ELEMNT ROAM GPS bike computers. Packed with powerful features to track performance, navigate new terrain, and stay connected before, during, and after every ride, ELEMNT cycling computers are built for all the reasons you choose to ROAM.

I think a photograph communicates a certain idea, a certain expression, and usually it’s just part of a bigger thought.

Ask Christopher Stricklen what fuels his passion for cycling photography, and he'll paint a picture that's bigger than the bike. To him, cycling is a vehicle for storytelling, where he captures the often-overlooked moments surrounding the sport.