Work at Wahoo
Open Positions
At Wahoo, our employees call themselves Wahooligans. To be a Wahooligan means to be driven by the purpose of building a better athlete. It means to be inspired by the vision of being THE global leader in smart fitness and training. It means operating by a core set of values that include challenging the status quo, supporting each other, doing the right thing, taking ownership of your work and having fun.
Wahooligans have been completely transforming the way endurance athletes train since we launched the first smart trainer for cyclists in 2013, the KICKR. Since then, whether it be our indoor bike trainers, our GPS bike computers, our sensors, our pedals, our software and now, our treadmills, we have never stopped innovating and we don't plan to any time soon. As a company that is constantly innovating, we need to hire great people and often ask them to do things that push them out of their comfort zone. After all, as Wahooligans, we find comfort in discomfort. If you are up for that kind of challenge, we invite you to keep reading.
For a company like Wahoo, it may seem obvious but we want to be super clear about our commitment to being an equal opportunity employer that welcomes everyone. It is our desire to build and maintain a workforce that is as diverse as the athletes we serve! We are looking for creative, self-starters, who think differently. We want to be sure we have the best people, in the right jobs, doing great work in an engaging, fun, welcoming and challenging environment!
If you are excited about being a Wahooligan, we encourage you to apply for our job opportunities.
Open Positions
Sr. Brand Manager
Department: Global Marketing - Brand
Location: Wahoo HQ (Atlanta, GA)
Reports to: Global Head of Marketing
We’re looking for a Sr. Brand Manager to lead our brand efforts to accelerate our mission to become the brand of choice for endurance athletes. Working closely with partners across the organization and external creative agencies, you will help drive brand awareness, consideration and customer acquisition. You will be responsible for developing and bringing seasonal storytelling to life across athletes, events and social channels.
We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across both digital and physical channels. You will have a background in brand marketing and are an innovative problem solver. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.
Are you excited about the challenge of engaging Wahooligans, activating brand advocates,advancing brand reputation, increasing preference, and ultimately driving revenue? Then throw your name in the ring!
In this role, you will:
- Oversee a team of high performing marketing talent across: teams & athletes, content & social, events and channel marketing, supporting them to success and building best in class strategies within these core brand areas
- Build short and long-term brand strategies to grow Wahoo’s consumer base, aligned to business goals
- Build best-in class practices, frameworks and playbooks to up-level our marketing team and organization
- Be responsible for driving a high ROI brand plan and building models for measurement and reporting on key KPIs
- Partner with wider commercial teams, GTM and product marketing to build effective brand plans within owned channels, that hit key brand and revenue objectives
- Be responsible for seasonal brand campaigns, from brief to execution and maturity, and report out against key success metrics
- Work collaboratively with external agencies where needed to deliver key campaigns to support growth goals
- Manage activations budgets to deliver against key KPIs
- Manage the yearly & monthly marketing calendar, by collectively partnering with key members of the marketing team to ensure an aligned vision and strategy
- Be a brand custodian and implement effective strategies and processes to ensure high brand consistency both internally and externally
- Develop a best in class brand marketing team and encourage problem-solving, strategic thinking, customer-orientation and KPI accountability amongst the team
We’d love to hear from you if you have:
- Bachelor’s degree in business or marketing
- Entrepreneurial spirit; Strong desire to work in a high growth culture
- Proven ability to flex from big picture strategic thinking to “in the weeds” executional detail
- 8+ years of experience working within marketing at large consumer brands across various time zones, preferably across health, wellness, sports, and/or tech categories.
- Demonstrated experience managing a team
- Personal passion for consumer electronics and fitness technologies
- Must have strong organizational skills, creative and consumer obsessed
- Experience managing external agencies
- A deep attention to detail and dedication to accuracy and precision with excellent written and verbal communication skills.
- Proven ability to collaborate and manage multiple projects while meeting tight deadlines required.