At Wahoo, our employees call themselves Wahooligans. To be a Wahooligan means to be driven by the purpose of building the better athlete in all of us. It means to be inspired by the vision of being THE global leader in smart fitness and training. It means operating by a core set of values that include challenging the status quo, supporting each other, doing the right thing, taking ownership of your work and having fun.

Wahooligans have been completely transforming the way endurance athletes train since we launched the first smart trainer for cyclists in 2013, the KICKR. We didn’t stop innovating there though. In 2016, we launched the first app-enabled GPS bike computer, the ELEMNT. In 2018, we launched the first indoor grade simulator, the CLIMB. In 2019, we launched the KICKR Bike, arguably the most innovative bike simulator on the planet. Then in 2020, we broke into the multisport endurance space with the first GPS watch with touchless transitions, the RIVAL. We do not plan on stopping there, and we need great people to join us as we continue to transform the training experience. As a company that is constantly innovating, we need to hire great people and often ask them to do things that push them out of their comfort zone. After all, as Wahooligans, we find comfort in discomfort. If you are up for that kind of challenge, we invite you to keep reading.

Open Positions

Sr. Brand Manager

Department: Global Marketing - Brand

Location: Wahoo HQ (Atlanta, GA)

Reports to: Global Head of Marketing

We’re looking for a Sr. Brand Manager to lead our brand efforts to accelerate our mission to become the brand of choice for endurance athletes. Working closely with partners across the organization and external creative agencies, you will help drive brand awareness, consideration and customer acquisition. You will be responsible for developing and bringing seasonal storytelling to life across athletes, events and social channels.

We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across both digital and physical channels. You will have a background in brand marketing and are an innovative problem solver. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.

Are you excited about the challenge of engaging Wahooligans, activating brand advocates,advancing brand reputation, increasing preference, and ultimately driving revenue? Then throw your name in the ring!

    In this role, you will:

  • Oversee a team of high performing marketing talent across: teams & athletes, content & social, events and channel marketing, supporting them to success and building best in class strategies within these core brand areas
  • Build short and long-term brand strategies to grow Wahoo’s consumer base, aligned to business goals
  • Be responsible for seasonal brand campaigns, from brief to execution and maturity, and report out against key success metrics
  • Work collaboratively with external agencies where needed to deliver key campaigns to support growth goals
  • Manage activations budgets to deliver against key KPIs
  • Manage the yearly & monthly marketing calendar, by collectively partnering with key members of the marketing team to ensure an aligned vision and strategy
  • Be a brand custodian and implement effective strategies and processes to ensure high brand consistency both internally and externally
  • Partner with wider commercial team to build effective brand plans that hit key brand objectives
  • Partner with GTM and product marketing teams to ensure high success within owned channels
  • Develop a best in class brand marketing team and encourage problem-solving, strategic thinking, customer-orientation and KPI accountability amongst the team

    We’d love to hear from you if you have:

  • Bachelor’s degree in business or marketing
  • Entrepreneurial spirit; Strong desire to work in a high growth culture
  • Proven ability to flex from big picture strategic thinking to “in the weeds” executional detail
  • 8+ years of experience working within marketing at large consumer brands across various time zones, preferably across health, wellness, sports, and/or tech categories.
  • Demonstrated experience managing a team
  • Personal passion for consumer electronics and fitness technologies
  • Must have strong organizational skills, creative and consumer obsessed
  • Demonstrated experience managing a team
  • Experience managing external agencies
  • A deep attention to detail and dedication to accuracy and precision with excellent written and verbal communication skills.
  • Proven ability to collaborate and manage multiple projects while meeting tight deadlines required.
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